Freddy Friedman

Freddy Friedman is a seasoned professional with over 15 years of experience in leading teams and shaping strategies in the digital and mobile industry.

Currently serving as the Managing Director at Travel Audience, Freddy is instrumental in positioning the company as a key player in digital advertising within the Travel sector.

During his tenure as Chief Product Officer at Smaato, Freddy played a pivotal role in driving the global product strategy for the in-app advertising technology firm.

Before joining Smaato, Freddy held the position of CPO at Glispa, where he was actively involved in developing and executing the company's ad tech strategy, overseeing technology roadmaps, and managing mergers and acquisitions of ad tech startups to enhance Glispa's portfolio.

Prior to his role at Glispa, Freddy contributed as the Senior Product Director at Amobee, where he led the development of the company's core product lines.

Freddy's expertise spans across strategy, product development, innovation, AI, and digital media, all underlined by an agile mindset.

Passionate about nurturing and guiding teams to achieve success, Freddy is also a renowned speaker and editorial contributor within his industry.

Freddy holds an MBA from Herriot-Watt University, showcasing his commitment to continuous learning and professional development.

His educational background includes studies in Marketing and Finance, with qualifications from reputable institutions like Centre D'Etudes Supérieures Industrielles and The College Of Management Academic Studies.