Freddy Couchy

Freddy Couchy is a sales transformation professional with over 17 years of experience in new business development within competitive markets.

With a focus on creating lasting relationships and helping individuals achieve their goals, Freddy has a background in industrial manufacturing, business supply companies, and SaaS providers.

He has honed his skills in managing key accounts and complex sales by negotiating with C-level executives.

In 2015, Freddy embarked on a path to enhance his expertise in new B2B buying strategies, digital marketing, and human psychology, earning degrees and certifications in these areas.

Currently associated with Wake-UP B2B and DIGISPIN as a partner consultant, Freddy aims to assist companies in transforming themselves and thriving in the digital age.

He emphasizes the importance of integrity, empathy, and understanding human nature in providing genuine value to clients.

Freddy's specialties include B2B complex sales, key account management, business development, digital marketing, sales management, change management, digital transformation, sales intelligence, business intelligence, B2B marketing, business planning, procurement, big data, and Internet of Things.

His educational background includes studies in electromechanical engineering, purchasing management, international business, business unit management, digital project management, and key account management.

Freddy has held various roles in prestigious organizations like WAKE-UP B2B, DigiSpin, Kompass France, and Stanley Black & Decker, Inc., showcasing his expertise and leadership in the sales and business development domain.