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Freddie Garland
Founder at Freddie's Flowers
Freddie Garland is the founder of Freddie's Flowers, a subscription-based flower delivery service that has grown significantly since its inception in 2015.13
Background and Early Days
Freddie started his business with a simple idea: delivering fresh flowers to his mother's neighbors.1 He began by taking freshly cut stems from his parents' garden and driving around the neighborhood in an old milk float, delighting people with his floral arrangements.1
Growth and Expansion
Since those humble beginnings, Freddie's Flowers has experienced remarkable growth:
- The company has delivered over 3 million boxes of fresh flowers across the UK.1
- They have expanded operations to Germany.1
- There are plans to establish a presence in Austria, the Netherlands, and the United States.1
- As of 2021, the business had grown to serve over 130,000 happy customers nationwide.3
Business Model and Innovation
Freddie's Flowers operates on a subscription model, providing weekly flower deliveries to customers.2 The company stands out for its:
- Focus on creative arrangements that "surprise, delight and reveal the forgotten meaning of flowers".3
- Commitment to sustainability, with ideas like collecting and recycling customers' old flowers.2
- Long-term planning and collaboration with flower growers, sometimes taking 5-7 years to develop new varieties.2
Funding and Rebranding
The company received a significant boost with a $60 million investment from The Craftory.3 This funding led to a rebranding effort to refine the company's strategy and identity, preparing it for further expansion and new offerings like gifting.3
Personal Approach
Freddie Garland is known for his expertise as a florist and his commitment to innovative practices in the flower delivery industry.23 His LinkedIn profile indicates he is based in London and has 85 connections on the platform.4
Freddie's journey from selling flowers door-to-door to founding a successful, rapidly growing company showcases his entrepreneurial spirit and passion for floristry.
