Freddie Chetwood

Freddie Chetwood is currently the SDR Team Lead at CreativeX, a company specializing in creative analytics to help brands optimize their visual marketing content. He joined CreativeX in August 2020, initially as a Sales Development Representative (SDR) during a challenging period when many companies were downsizing due to the COVID-19 pandemic. At that time, CreativeX was a small team of about 19 employees, and Freddie played a crucial role in defining the SDR process and structure within the company.12

After demonstrating significant success in his role, Freddie expressed his interest in advancing to a leadership position. He created the role of SDR Team Lead for himself, where he took on responsibilities such as onboarding new SDRs and developing training modules. His efforts not only contributed to his own success but also helped his team secure meetings with major clients like McDonald's and Nestlé.12

In addition to his leadership role, Freddie transitioned to become an Account Executive (AE) at CreativeX, marking a significant step in his career. His approach emphasizes collaboration and support for his team, ensuring they achieve their targets while also focusing on his own performance metrics.12

CreativeX itself, founded in 2015 and formerly known as Picasso Labs, has positioned itself as a leader in providing data-driven insights for creative decision-making, serving high-profile clients across various industries.23