Freddie Barbour Jr.

Freddie Barbour Jr. is a seasoned marketing professional who currently holds the position of Social Media Director at Ally. With over 15 years of experience in digital marketing, he has established himself as an expert in the field.1

Career Highlights

Current Role:: As the Social Media Director at Ally, Freddie plays a key role in driving marketing and social media strategies for the company. His expertise has been instrumental in innovative campaigns, such as the "Ally Island" project in Animal Crossing, which aimed to extend Ally's reach among digitally savvy audiences.4

Previous Experience:: Before his current position, Freddie worked as a Senior Channel Manager for social media at Consumers Energy.2 This diverse experience in different industries has likely contributed to his comprehensive understanding of social media marketing across various sectors.

Education and Professional Development

Freddie is a proud graduate of Michigan State University, where he completed his Executive MBA (EMBA).2 This educational background, combined with his extensive practical experience, has shaped his approach to marketing and social media management.

Personal Attributes

Freddie is described as someone who is "always hungry to learn more," indicating a commitment to continuous professional growth and staying updated with the latest trends in the rapidly evolving field of social media marketing.2

Online Presence

Freddie maintains an active professional presence online:

• His LinkedIn profile can be found under the username "flbjr".12
• He has been on Twitter (now X) since January 2015, where he shares insights and engages with his professional network.3

Freddie Barbour Jr.'s combination of extensive experience, educational background, and innovative approach to social media marketing has positioned him as a respected figure in the digital marketing landscape, particularly in his role at Ally.