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Freda Stone
Onsite Performance Manager at Miele X
Professional Background
Freda Stone is a dynamic professional whose expertise lies at the intersection of psychology, e-commerce, and digital marketing. With a strong educational background grounded in psychology, Freda has cultivated a career that reflects her passion for understanding consumer behavior and driving e-commerce strategies. Currently, she serves as the Onsite Performance Manager at Miele X, where she applies her extensive knowledge of consumer psychology to optimize online experiences and improve conversion rates.
Before her current role, Freda made notable contributions as a Global E-Commerce Category Specialist with JACOBS DOUWE EGBERTS, where she honed her skills in managing international e-commerce categories and enhancing brand visibility across digital marketplaces. Her journey in the e-commerce industry began at Treatwell, where she occupied pivotal roles including SEA Manager for the Benelux region and SEA Marketeer, demonstrating her proficiency in search engine advertising and performance marketing.
Freda's earlier career experience includes working as a Corporate Recruiter at STX Services B.V., a brokerage firm. This role provided her with a solid foundation in understanding corporate dynamics and the essential human elements behind recruitment strategies. Her diverse background has equipped her with a unique perspective on how consumer psychology influences online purchasing behaviors.
Education and Achievements
Freda’s academic journey is a testament to her dedication and commitment to excellence. She began her studies at Mount Mercy College in Cork, where she achieved an impressive score of 565 out of 600 points in Secondary School, laying a solid foundation for her future endeavors. She continued her education at University College Cork, obtaining a Bachelor’s degree (BSc) in Applied Psychology with First Class Honours. This program provided her with crucial insights into psychological theories and practices, preparing her for a career focused on understanding human behavior.
Freda further advanced her academic credentials by pursuing a Master of Science (MSc) in Economic and Consumer Psychology at Leiden University, where she graduated Cum Laude. This esteemed program offered her an in-depth understanding of how economic factors shape consumer behavior, allowing her to apply psychological principles to real-world commercial challenges.
Freda’s academic accolades not only highlight her intellectual capabilities but also underscore her ability to excel in various competitive environments. She is driven by a desire to leverage her knowledge in applied psychology toward impactful business solutions, especially in the digital realm.
Achievements
Throughout her career, Freda Stone has achieved several milestones that reflect her dedication to the fields of e-commerce and consumer psychology. Some of her significant achievements include:
- Successfully leading e-commerce initiatives that resulted in notable increases in conversion rates and customer engagement at Miele X.
- Developing and implementing comprehensive e-commerce strategies for JACOBS DOUWE EGBERTS, contributing to heightened brand awareness and improved product sales.
- Innovating SEA campaigns at Treatwell that significantly enhanced online visibility and consumer acquisition in the competitive Benelux market.
- Transitioning from corporate recruiting to digital marketing, showcasing her adaptability and commitment to professional growth.
Freda Stone's blend of educational achievements and extensive professional experience uniquely positions her as an influential figure in the e-commerce landscape. Her continual pursuit of knowledge, effective communication skills, and data-driven decision-making contribute immensely to her ongoing success and evolution in the digital marketing domain.
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