Freda Liu

Broadcast, Speaker, Author, Sustainability Advocate, Design Thinker, Futurist, Borneo-Bred

Freda Liu, a vibrant business personality, has immersed herself in the business world over the past decade with Malaysia's only business radio station, conducting over 5000 interviews with notable figures such as Simon Sinek, Former Prime Minister of Finland Alexander Stubb, and author Stephen Covey.

Highly regarded as a moderator, emcee, and trainer, Freda has hosted corporate events for top companies like SAP and Microsoft, while also providing training on personal branding and women empowerment for organizations like Accenture and Intel.

An accomplished author, Freda has penned several books including 'PR Yourself,' 'Shake & Spear Your Business: The Romeo & Juliet Way,' and 'Everybody Loves Ray,' with her 6th book 'Life's a Stage - Stories Of An Empowered Life' set to release in January 2021.

Recognized for her contributions, Freda has received prestigious awards such as the ASEAN Rice Bowl Awards for Malaysia Startup Journalist Of The Year and the Kanebo Exceptional Award for Voice.

Active in various initiatives, she advocates for social enterprises, sustainability, and women empowerment, serving as a mentor for the Cherie Blair Foundation and participating in programs like Chivas Regal's The Venture programme.

With a background in Marketing and a Bachelor of Business from the University of Southern Queensland, Freda recently completed a Postgraduate Diploma in Design Thinking to enhance her skill set.

Currently, at BFM 89.9 - The Business Station, Freda hosts shows like 'Enterprise' focusing on business success tools and 'HerVantage' highlighting women in leadership roles, emphasizing women representation in society.

Freda's expertise lies in Public Relations, Analyst Relations, Broadcasting, Personal Branding, and Women in Business. Her specialties include Coaching, Media Training, MCing, Moderation, Authorship, and Speaking engagements.

If you wish to contact Freda Liu, you can reach out via email at contact@fredaliu.com. Please note that she is not involved in hiring at BFM. For story pitches to BFM, send them to enquiry@bfm.my.