Fred Swallow

Fred Swallow is an Associate and Wayfinding Team Leader at Populous, a company that specializes in architectural design and planning.1 In his role, he primarily works in the Sport sector of the business, focusing on various projects including stadiums, hospitality suites, and training centers for high-profile sport clients.1

Professional Experience

Fred's expertise lies in sports-related architectural projects. He has been involved in several significant developments, including:

• Stadium Projects: Working on multiple stadium designs for prominent sports organizations.1
• Hospitality Suites: Designing and refurbishing hospitality areas within sports venues.12
• Training Centers: Contributing to the development of training facilities for sports teams.1

Recent Project

In June 2021, Fred shared that he was working on a major hospitality refurbishment project for Brighton & Hove Albion Football Club. This was the first significant hospitality upgrade for the club since the completion of their previous project.2

Fred Swallow's work at Populous demonstrates his specialization in creating functional and appealing spaces for sports venues, with a particular focus on enhancing the spectator and athlete experience through thoughtful design and wayfinding strategies.