Fred Sotelo

Fred Sotelo is a dynamic professional with a diverse background in the fields of craft beer, energy, and strategic marketing.

As the Co-Founder of Cerveza XTECA, a Mexican American craft beer company in San Diego, he focuses on creating highly drinkable beers for social gatherings.

In his role as the Chief Operating Officer at Global Source Energy, Fred Sotelo excels in integrating people and technology through strategic partnerships.

With vast experience in strategic communications and marketing, he has represented fortune 500 companies, large NGO's, and government agencies.

Fred Sotelo serves as the Chairman and Founder of Toltec Media, a strategic marketing firm specializing in ethnic-urban segments and cause-related marketing partnerships.

His market expertise in entertainment, youth, and urban sectors has made him a sought-after subject matter expert known for driving successful grassroots and online marketing campaigns.

Having led Toltec Media for nine years, Fred Sotelo has built a reputation for highly effective guerrilla marketing strategies benefiting corporate and public sector clients.

Fred Sotelo's specialties include national speaking engagements, grassroots marketing, community organizing, Hispanic marketing trends, entrepreneurship, education, leadership, non-profit development, youth programs, and gang prevention.

He pursued Management Development for Entrepreneurs at UCLA Anderson School of Management and also studied at San Diego State University.

His leadership roles span from Co-founder at Cerveza XTECA to CEO positions at various esteemed organizations such as Global Source Energy and Toltec Media.