Fred Moolhuijsen

Fred Moolhuijsen is a prominent figure in the marketing consultancy sector, currently serving as a Partner at Brand and Business Architects (B&BA), a firm he co-founded in 2008. B&BA specializes in brand strategy and consulting, focusing on helping entrepreneurs and businesses enhance their market presence and brand identity.1

Professional Background

Before establishing B&BA, Moolhuijsen held significant leadership roles in several major advertising agencies. He served as CEO and Chairman at notable firms such as Lowe/Lintas, VML, and Havas. His extensive experience in the advertising industry has equipped him with valuable insights into brand development and marketing strategies.23

Contributions and Insights

At B&BA, Moolhuijsen has been involved in various initiatives aimed at fostering innovation within the advertising sector. He has participated in industry events, such as the TBWA EMEA Regional Meeting, where he discussed emerging trends and future directions for advertising.1 His expertise is recognized within the creative community, making him a sought-after speaker on topics related to branding and business strategy.5

Current Role

As a partner at Brand and Business Architects, Moolhuijsen continues to influence the marketing landscape by guiding businesses through strategic branding challenges. His work emphasizes collaboration with senior partners to deliver tailored solutions that meet the unique needs of their clients.46