Fred Jones

Fred Jones is a seasoned professional with an extensive background in management consulting and leadership roles within the mobility industry. Currently serving as the Vice President and Regional General Manager for TIER, he oversees operations for e-scooters and e-bikes in various cities across Northern Europe, promoting sustainable transportation solutions to reduce congestion and pollution.

Prior to his current role, Fred spent a decade in management consulting, including serving as the UK Lead for Accenture's Corporate Strategy and Value Analysis team. He later moved to Uber where he held multiple leadership positions, such as General Manager for the UK and Ireland, Executive Director on the UK and Ireland Board, and Head of New Mobility and Cities. During his tenure at Uber, he spearheaded strategic initiatives like London's Clean Air Plan and the expansion of transport options on the Uber app.

In addition to his professional roles, Fred Jones also serves as a Board Advisor for JBM Consulting and shares his expertise through guest lectures on Entrepreneurship and Business Management at various universities. He holds a Bachelor of Science (BSc) degree in Business Administration from the University of Bath and attended Aylesbury Grammar School.

Fred's diverse experience, industry knowledge, and commitment to sustainability make him a valuable asset in the field of mobility and business management.