Fred Canto e Castro

Fred Canto e Castro is an entrepreneur whose journey began at the age of 20 when he founded Sonder People, an agency that showcases authentic individuals in advertisements globally.

Over the past 9 years, Sonder People has distributed over +1.5M€ among its +7,500 talents, who have worked on campaigns in +30 countries for renowned brands like Coca-Cola, Nike, and Apple.

Fred is the founder of Seekers and the mastermind behind Life MBA, a highly innovative program where over +600 students have enrolled within the first year, giving it an average rating of 9.7/10.

His focus on impact-driven entrepreneurship and expertise in Self-Leadership and Self-Management have cultivated a community of +250K followers on social media and led him to address over 50k individuals at esteemed organizations such as Jerónimo Martins, Accenture, Unilever, and Microsoft.

Fred's educational background includes studying Business at Nova School of Business and Economics.

He has held various roles including Founder & CEO at Seekers, Keynote Speaker, Owner & Chairman at Sonder People, Founder & CEO at SEEKERS CLUB, Global Shaper at Global Shapers Community, and even a Goalkeeper for the Beach Soccer Portuguese Team at FPF.