Fred Buc

Fred Buc is a seasoned professional with a diverse background in radio station management, advertising, and digital media strategy.

With expertise in programming, music scheduling, station administration, and daily operations, Fred has successfully developed on-air strategies for various radio formats.

He has a comprehensive understanding of the advertising life cycle, including account management, media planning, copywriting, media buying, commercial production, traffic, continuity, tracking, and post-campaign analysis.

Fred has worked across traditional media platforms such as Radio, TV & Print, and has transitioned into utilizing online recruitment platforms through Search Engine Marketing and PPC campaigns.

An advocate for the relationship between media and the music industry, Fred has actively participated as a moderator, panelist, and speaker at local and national conferences. He focuses on defining the evolving role of independent radio in today's digital media landscape.

In the realm of education, Fred holds a B.S. in Business Administration with a focus on Mathematics from Vanderbilt University. He also pursued Graduate Studies in Marketing at Tennessee State University.

Fred's professional journey includes roles such as Digital Media Strategist, General Manager, Director of Programming & Operations, On-Air Personality, Vice President & Managing Partner, Account Manager, Executive Recruiter, and several management positions at various radio stations.

He has also engaged with students at universities and job fairs, offering insights into media careers, and guest lectured at Belmont University's Curb School of Music Business.

With a track record of success in radio, advertising, and digital media, Fred Buc is a well-rounded professional equipped with a wealth of industry knowledge and experience.