Fraser Bruce

Fraser Bruce is an ambitious pre-sales professional with a wealth of experience in explaining the value realization and technical aspects of customer experience platforms to executives in various industries.

He is highly knowledgeable about customer behavior, sentiment, and their impacts on business decisions.

Fraser's expertise lies in merging big data from loyalty transactions with customer research data to offer comprehensive solutions to businesses, including senior management.

In his current role, he focuses on articulating the benefits of developing a customer experience practice to executives through product demonstrations, KPI workshops, and integrating solutions with existing systems efficiently.

His key interests include customer research, enhancing customer experience, and software solutions in these sectors.

Fraser holds a Bachelor of Arts (B.A.) in Economics from Queen's University and a CORe Credential of Readiness from Harvard Business School Online.

He has worked in various roles such as Enterprise Solutions Consultant at Ada, Solution Engineer at Alida, Sr. Consultant for Customer Insights Integration at Canadian Tire Corporation, Customer Research Consultant, Consumer Research Specialist, Specialist for Customer Insights and Analytics at Canadian Tire Corporation, and also has past internships in marketing and sales roles at Cineplex Entertainment, Samsung Electronics, Rogers Sportsnet, and Rogers Wireless.