Franziska Lohl

Franziska Lohl is a seasoned business designer and marketer with over 15 years of experience in consumer-facing and technology brands, excelling in leadership roles with teams exceeding 20 individuals and managing substantial marketing budgets.

Known for her ability to leverage hidden customer insights to drive significant growth in audience engagement and sales within competitive markets, Franziska's career showcases expertise in marketing, strategic communications, and a keen interest in the implications of new technologies on society.

During her tenure as the Marketing Director at Parity Technologies, she played a pivotal role in advancing the decentralized web through her strategic marketing initiatives for Polkadot, shaping market awareness, demand, and adoption.

With a background traversing startups, scale-ups, and Fortune 500 companies, Franziska is adept at crafting effective go-to-market strategies, nurturing high-performance teams, and creating compelling narratives that resonate with diverse audiences.

Beyond her professional endeavors, Franziska dedicates her spare time to mentoring tech founders in early-stage startups associated with Techstars accelerators and coaching young professionals on personal and career development.

Franziska's academic achievements include an International MBA from IE Business School, recognition as a Marketing and Brand Management alum from Marketing Week Mini MBA, and completion of notable programs such as altMBA Leadership and Design Sprint Bootcamp with industry experts like Mark Ritson and Jake Knapp.

Fluent in five languages and having resided in eight countries, Franziska brings a global perspective to her work, specializing in areas like Marketing Strategy, Product Development, Digital Marketing, Strategic Partnerships, and Team Leadership.

Her vast professional experience spans roles at prominent companies like Slack, L'Oréal, Reckitt Benckiser, and Unilever, with varied responsibilities including Marketing Head, CMO, Program Director, and Brand Manager, reflecting her versatility and adaptability across different industries and organizational structures.