Franz Schwarz

Franz Schwarz is an accomplished professional with over 21 years of experience in digital, marketing, and ad tech. He excels in overseeing global and local business development, market strategies, and scaling teams for new markets. Through his roles as a Senior Manager and Director, Franz has built strong relationships with customers, suppliers, and internal sales teams to capture new market trends. He leverages qualitative and quantitative data analysis to innovate on new sales channels, revenue streams, customer segments, partner alliances, and promotional efforts. Franz is skilled in growth marketing, testing upgrades, automatization, and tech solutions. He optimizes resources, trains teams and individuals, sets KPIs, and implements best practices through objective assessments. Always seeking new challenges, Franz is open to innovative ideas and enjoys enhancing resources for business growth and model innovation. His expertise extends to developing strategies for internal business development and collaborating with external clients worldwide, including major brands like Toshiba, Hewlett-Packard, Nikon, and Toyota. With a background in web/mobile development, project management, and extensive experience on a global scale, Franz brings a wealth of knowledge in advisory, consulting, strategic management, analytics, research, ad operations, project management, customer relations, social networks, and content development and distribution.