Franz Kranke

Franz Kranke is an accomplished professional with extensive experience in the pharmaceutical industry, particularly in marketing, sales, CRM, data analysis, and process management.

He pursued his education, studying Dipl.Inf.(FH) at Fachhochschule für Technik und Wirtschaft Berlin, which laid a strong foundation for his career.

Franz has held several key positions at Bayer, showcasing his expertise and leadership skills. He served as the Vice President and Head of Integrated Multichannel Marketing & Sales - Platforms & Capabilities, demonstrating his strategic vision and innovative approach.

Prior to that role, he excelled as the Director, Head of CRM and Digital Channels at Bayer, highlighting his proficiency in customer relationship management and digital marketing strategies.

Franz's professional journey at Bayer also included roles such as Director of Multichannel CRM Transformation Lead, Head of Data Insights and Visualization, Commercial Analytics & Process Manager, and Head of Marketing Information Processes. These roles indicate his diverse skill set and ability to drive business growth through informed decision-making.

Before joining Bayer, Franz honed his skills at Schering Deutschland GmbH, where he served in roles such as Head of Sales Analytics and CRM and CRM application coordinator. This experience contributed to his holistic understanding of sales analytics, CRM systems, and marketing processes.

Overall, Franz Kranke is a seasoned professional who has made significant contributions to the pharmaceutical industry through his strategic insights, data-driven approaches, and strong leadership.