Franklin van den Bos

Franklin van den Bos is a decisive and driven commercial director/CCO/CEO with 24+ years of international leadership experience in FMCG/retail at A-brand companies like Heineken, Danone, and Red Bull.

He is a C-level marketing & sales professional with a passion for building (new) brands, innovation, change management, digital, big data, and multi-channel sales setup.

Franklin has a successful track record in growing business and brand portfolios in various business environments, including corporate, start-ups, and scale-ups, across different market conditions.

With extensive travel and team management experience in diverse cultural settings, he is digital savvy with highly developed communication and organizational skills.

Franklin van den Bos is looking for a commercial/managing director/CEO role in a fast-growing purpose-driven brand company to utilize his long term vision, speed, strategy, innovation, and execution capabilities.

He holds a Master of Science (MSc) in Bedrijfskunde from the University of Groningen, having studied VWO at Boerhave College, Leiden, and HAVO at Rijnlands Lyceum, Wassenaar.

Throughout his career, Franklin has held various key positions in organizations like Scent B.V., Vascobelo, Red Bull, Le Masque Switzerland AG, Pricetag Enterprise, Sunshine and Sausages, Perfetti Van Melle, and The HEINEKEN Company.

His roles have encompassed areas such as e-commerce, CSR strategy, innovation, brand strategy, distribution strategy, digital campaigns, new business development, big data, GTM strategy, and P&L management.

Franklin's expertise includes trade marketing, global campaigns, promotions, B2B marketing, integrated marketing communications, product launches, brand positioning, packaging design, and more.

With a focus on integrity, speed, flexibility, and driving business growth, Franklin van den Bos is equipped to lead and inspire teams to achieve top results in a global and informal environment.