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Franklin Santos
Creative Strategy, Direction, Production - Paid Media/Marketing/UA
Franklin Santos is a seasoned paid media creative lead with a decade of experience in the live service mobile and AAA gaming industry.
With a background in Business Administration and Marketing from San Francisco State University, Franklin has a strong educational foundation to support his professional endeavors.
Throughout his career, Franklin has held key roles at renowned companies such as Bungie, G5 Entertainment AB, and MZ, where he served in various positions from Creative Director to Marketing Analyst.
His expertise includes developing creative strategies, managing production processes, collaborating with diverse teams and talents, and analyzing creative performance to drive impactful results.
Franklin excels in fostering team growth through mentorship, process enhancement, and developing tools for internal creative workflows, showcasing his dedication to team development and creative innovation.
His extensive experience spans across digital platforms, broadcast, radio, network, and out-of-home advertising, demonstrating his versatility and adaptability in the ever-evolving digital marketing landscape.