Suggestions
Frankie Layton
Founder at The Dirt Company
Frankie Layton is the Founder of The Dirt Company, a business based in Fitzroy, Victoria, Australia, that specializes in sustainable laundry detergents. Launched in July 2017, The Dirt Company focuses on providing eco-friendly and refillable laundry essentials, aiming to reduce environmental impact through its products.12
Professional Background
Before founding The Dirt Company, Layton worked as a Senior Strategist at Ogilvy & Mather from October 2016 to July 2017, where she contributed to strategic direction for various prominent Australian brands, including BP Australia and Priceline.1 Her earlier roles included being a Brand Strategist at Love + Money Digital Branding Agency and an Account Management Intern at Scholz & Friends in Germany.1
Education
Layton holds a Bachelor’s degree in Marketing and Public Relations from Monash University, completed between 2008 and 2010.1
Impact and Vision
Under her leadership, The Dirt Company has gained recognition for its commitment to sustainability, selling over 1.5 million loads of laundry detergent monthly as of mid-2024.2 Layton's vision emphasizes not only the effectiveness of their products but also the importance of environmentally responsible practices in the consumer goods sector.
