Frank Mocerino is a sales expert, entrepreneur, and founder of Selling on Purpose, an organization dedicated to elevating mission-driven entrepreneurs and sales professionals. He has spent eight years studying and practicing the science of persuasion and negotiation, enabling him to close millions of dollars in deals for software, product, and service companies. Frank holds a bachelor's degree from Illinois Wesleyan University and is a Benet Academy alumnus. He is passionate about bold thinking, entrepreneurship, emerging technology, travel, and ping pong. Frank manages a free Facebook group where serious sales topics, including sales psychology, copy, persuasion, sales presentation, and the fundamental nature of decision-making, are consistently discussed.