NESCOT

Senior Digital Executive at Caravan and Motorhome Club

Redhill, Surrey, United Kingdom

- Overall responsibility for managing the three Club websites and apps (Caravan Club, Experience Freedom and the Dealer Portal), wireframing landing page design and build using EPiServer and Umbraco CMS systems- A/B and Multivariate testing and conversion optimisation using ABTasty and Google Optimize 360- Managing 3rd party tags across the sites with Google Tag Manager- Attribution modelling and general web reporting and analytics using Google Analytics 360 suite, presenting weekly to senior stakeholders- Troubleshooting all technical issues- Managing new website projects- Building and executing member  surveys with Survey Gizmo- Managing the technical design agency Freestyle and internal developers and all associated JIRA tickets- Liaising with the display, paid search and affiliate agency OMD on tagging/optimisation issues- Using Hotjar to monitor and improve UX to make  incremental improvements to reduce visitor struggle and bounce rate- Copywriting, build and delivery of site content towards SEO plans to improve organic positioning for desirable keywords

Caravan and Motorhome Club

Senior Digital Executive

- Managing and optimising global PPC campaigns on Adwords, Bing and Linkedin, as far as possible optimising digital marketing spend via channel attribution (largely using UTM link tagging)•	Managing global social media activity (Linkedin, Twitter – using Hootsuite, Vimeo and Google+)•	Using Moz to monitor and maintain organic positioning through continuous SEO copywriting•	Developing global web presence for the brand using content management systems Concrete 5 and Symphony (two external websites and client intranet) monitoring performance with Google Analytics and Sessioncam (heatmaps, struggle score etc.) in a continuous improvement cycle •	Managing the relationship and project management process with web agency (Rawnet) to produce new pages/layouts from wireframes, working closely though build process and performing QA testing and implementation (Plan.io and Trello)•	Working closely with design agency (emarketeers) to produce new display assets to my design concepts (using GIMP/Photoshop) – A/B testing of creative and landing pages•	Initial implementation and subsequent management of marketing automation with Salesfusion •	Deep analysis of visitor journeys to maximise conversions and provide specific visitor intelligence to sales and business development teams (Leadforensics, Sessioncam, Infor CRM and Salesfusion)•	Producing and hosting tutorial video content for clients (Camtasia and Workcast)•	Email marketing and newsletters, building lists etc. compliant with GDPR•	Monitoring online competitor activity (Leadforensics, Hootsuite)•	Regularly producing and distributing satisfaction surveys via Survey Monkey•	Undertaking and documenting any ad-hoc technical research projects the business required (e.g. digital recruitment, secure pen drives for document distribution, new CMS, new web agency, new DMS solution) and presenting my findings

Paragon Software Systems

Digital Marketing Executive / Technology Specialist (Contract)

- Shared management/mentoring of the Ad Ops team with 1 other Senior CM (8 members of staff)•	End to end management and optimisation of display campaigns to the highest level working with all major agencies and large advertisers (e.g. Rolex, Apple, Sky)•	Managing long term partnership deals including detailed optimisation of display drivers, analysis of impact of social media/advertorial  activity on bespoke landing pages using GA/Omniture •	Building, testing and scheduling Solus emails (optimising to best performance/database management)•	Testing and implementing HTML5 Tablet creatives and various site elements via web CMS•	Maintaining PMP and OMP deals/setup across remnant platforms and dealing with editorial issues arising as a result

News International

Senior Campaign Manager (The Times Online & The Sun)

- Management of the trafficking team (5 members of staff)•	Management of multiple highly targeted B2B cpa based campaigns (e.g. IBM Smarter Trends and Qualcomm) via display and social media across multiple websites•	Mastering AppNexus – both DSP side and ad serving•	Performing a full ad server solution review including cost-benefit analysis and presenting to management

Net Communities

Ad Operations Manager (Contract)

- Management of the trafficking team (6 members of staff) both in the UK and India•	Managing the digital monthly accounts for the sales floor, working with the finance director•	Recruiting and training new team members•	Working with the head of digital sales to implement SLAs and testing regimens •	Management of time critical rich media campaigns over multiple global sites – e.g. Sony Experia – Catch a ‘droid - campaign•	Implementing new intranet site and procedures and processes•	Mastering Adtech and bespoke Global CMS systems

Global Radio

Head of Ad Ops (Contract)

- High level contract negotiation with the likes of Yahoo!, Google/Doubleclick and various remnant/network providers as and when necessary. •	Careful management of inventory and successful, timely delivery campaigns based on forecasting technology and web analytics (Omniture/Google Analytics) •	Performing constant campaign management and optimisation to increase effectiveness, through the use of tools like behavioural targeting/Adapt/Boomerang (where applicable) close capping, geo, time and date clipping in order to leverage the very best ROI from inventory for clients on a line-item basis. •	Working closely with all the major media agencies (Carat/Mindshare/MediaCom/Manning Gottlieb/MEC etc) and creative in order to ensure smooth creation, testing and delivery of campaigns

Daily Mirror

Senior Ad Operations Executive (Daily Mirror and The People)

- Providing technical support for the department's use of online advertising (DFP, DREAM/Dartmail) •	Managing online advertising technology set-up and targeting issues •	Supporting and fixing identified online advertising problems outside trafficker technical ability •	Researching new online advertising offerings/Attending relevant conferences and seminars •	Managing new advertising technology implementation projects

Nature Publishing Group

Online Advertising Technology Manager

Senior Online Advertising Trafficker - Digital Marketing

Technical Consultant (Contract)

A one year contract to urgently migrate the world's cheque clearing system away from the ailing WorldCom infrastructure with which GXS had signed an exclusive contract (due to terminate at the end of 2002).  Coding bespoke handshake scripts in X.800, writing technical documentation for all major banks and financial institutions globally to enable swift migration.

General Electric (GE)

Technical Team Leader - Migration Project (Contract)

3rd Line Desktop Technician (Contract)

Citrix Metaframe Project Unit - Senior Development Analyst (June 2000-July 2001) Desktop Management Team - Technical Team Leader (May 1999 - May 2000) Desktop Management Team - Senior Systems Engineer (Jan 1997-April 1999) Field Site Team - Field Site Support Analyst (April 1995 – Dec 1995), Senior Field Analyst (Jan 1996 - Dec 1996) IT Help Desk - Senior Technician (July 1992 - March 1995) London Stock Exchange – IT Technician (Jan 1992 – June 1992) IT Help Desk - Senior Administrator (Dec 1989 – Dec 1991)

Frank Mayer