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Frank Giardina
Product Manager at Ultra Records
Frank Giardina is an experienced music industry professional currently serving as the Associate Director of Marketing at Sony Music Entertainment.1 He previously held the position of Product Manager at Ultra Records, a subsidiary of Sony Music, from August 2019 to January 2022.1 With over 10 years of experience in the music industry, Giardina has worked across various sectors including record labels, artist management, touring, and radio.1
Throughout his career, Giardina has:
- Developed marketing strategies for high-streaming artists1
- Collaborated with various departments on record release cycles1
- Managed artists and supervised touring operations1
- Overseen marketing activities for notable artists like Yuna and Matt and Kim1
- Created digital marketing campaigns for music, film, and lifestyle brands1
Giardina's educational background includes a Bachelor of Arts in Marketing and Philosophy from Fordham University, which he completed between 2005 and 2009.1
His professional experience also includes roles such as:
- Freelance Artist Manager at Unstruck Artist Management (2013-2019)1
- Artist Development at The FADER (2011-2013)1
- Marketing Manager at Cornerstone Agency (2009-2013)1
Giardina has worked with prominent artists like The Beatles, Pink Floyd, and The Black Keys, as well as global brands such as Converse, Diageo, and Anthropologie.1
