Frank Pérez Díez

Frank Díez is a professional with over 25 years of experience in commercial areas, including Horeca and Modern channels in multinational and family business environments. He is skilled in leading small and large teams at a national level, focusing on results and people management. With a passion for the point of sale, he founded ACTIONA.ES, a brand specializing in 360º point of sale solutions. Previously, he served as the Business Unit Manager at CPM in Spain, specializing in increasing sales and brand impact through commercial outsourcing. Frank is also a co-owner of a Santiveri franchise. He excels in simplification and digital transformation processes, particularly in sales teams. Notable achievements include pioneering the use of digital measurement tools for ROI decisions in Unilever's GPV team, earning recognition as a Best Practice in Europe.