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Frank Balice
Group Director, Client Advice & Management at Initiative
Frank Balice is an 11+ year Integrated Media Agency Veteran with an MBA in Marketing from Binghamton University. He is known for challenging the status quo and driving creative solutions for simple and complex problems. Frank excels at improving processes, fostering ideation, holistic thinking, asking critical questions, mentoring junior talent, pushing boundaries, engaging in multiplayer first person shooters, and creating breakfast foods.
Frank's educational background includes a Master of Business Administration (MBA) in Marketing and a Bachelor's degree in Economics, both from Binghamton University.
Throughout his career, Frank has held key roles in various organizations, including his current position as Group Director, Client Advice & Management at Initiative. He previously served as the Director of Integrated Media Strategy at Blue 449, Associate Director of Strategic Planning at Blue 449, Associate Director of Communications Planning at Carat USA, Communications Planning Supervisor at Optimedia US and MediaCom, as well as positions at MediaCom and Optimedia as a Communications Planner, and as an Assistant Media Planner at Universal McCann.
