François Leprêtre

François Leprêtre is a seasoned professional in the market research industry, currently serving as the Chief Executive Officer at Smart Connect Research (SCR), a position he has held since June 2022. Prior to this role, he was the Chief Operating Officer at SCR from March 2020 to June 2022, and he also served as the Head of Global Operations from July 2016 to March 2020.124

Professional Background

Leprêtre's career in market research began with various roles that focused on operations and human resources. He worked as a Fieldwork and HR Manager at Survey Sampling International and MRops, Inc., where he honed his skills in managing field operations and recruitment.1 His experience also includes a role as a Recruitment and Training Executive at RONIN Corporation, where he started his career in 2012.1

Contributions to Smart Connect Research

At SCR, Leprêtre has been instrumental in building the company’s reputation for accessing hard-to-reach audiences for market research purposes. The firm specializes in methodologies that ensure quality and transparency in data collection, particularly from senior professionals who are typically difficult to engage.23 Under his leadership, SCR has focused on innovation and high performance within the market research sector, promoting a culture of open communication and respect among its employees.2

Vision and Leadership Style

Leprêtre emphasizes a flat organizational structure that fosters growth and development opportunities for employees. He believes in creating a positive workplace culture where serious work can be balanced with enjoyment.2 His leadership approach is characterized by a commitment to excellence and a focus on leveraging technological advancements to meet the evolving needs of clients.3

In summary, François Leprêtre is a key figure in the market research industry with a strong background in operations management and a vision for innovative practices at Smart Connect Research.