Francisco Rivera

Francisco Rivera is an expert in developing commercial strategies and e-commerce, digital, SEO, SEM, and SMO strategies while monitoring brands online.

With a background in Totalplay, BAZ, and elektra.com, he excels in establishing synergy for E-commerce, Marketplace, and Tcommerce.

Rivera focuses on resource optimization within companies, constantly analyzing the main KPI, ROI, in the strategies he implements.

He is skilled in balancing CPM, CPC, CPA, and CPV to achieve the target numbers while prioritizing ROI.

Moreover, he specializes in channel development and creating new business units.

His educational background includes studies at Universidad La Salle, A.C, Universidad Latinoamericana, S.C, and a Bachelor of Commerce degree.

Rivera has held significant positions such as Gerente De Desarrollo De Marketplace Y Nuevos Negocios Digitales at Totalplay, Líder Marketplace at Claroshop, and roles in Plazavip.Com and Advanced Coating Systems.