Francisco Porras

Francisco Porras is a seasoned communication and marketing professional with over 26 years of experience in strategic communication, marketing, corporate and brand communication, reputation management, public affairs, crisis management, and prevention; internal and external communication.

He is a strategic and creative thinker who aims to enhance and protect brands, companies, or organizations' reputations through data-driven communication strategies and stakeholder engagement approaches.

Francisco has a diverse background in managing cultural and social projects, including the successful launch of the Paco de Lucía Foundation, a cultural initiative dedicated to spreading the artistic and human legacy of the famous Spanish Guitarist.

His extensive experience spans across various sectors such as food and beverage, healthcare, retail, technology, leisure, sports, mass media, design, banking, automobile, and tourism, having worked with renowned brands like IKEA, McDonald's, UNHCR, AECC, Kellogg, Unilever, Coca-Cola, and Nespresso.

With a strong foundation in journalism and specialized training in communication and management techniques, Francisco is equipped with the skills to lead, manage, align, develop, and inspire teams effectively.

He is results-oriented, with a focus on budget management, efficiency, and resource optimization standards, demonstrating his ability to deliver impactful communication campaigns and projects.

Francisco's professional journey includes roles such as Client Services Director at SAMY Alliance, former Advisor at Fundación Paco de Lucía, former Professor at Universidad Loyola Andalucía, former Vice President at ADECEC, and former CEO of DLaundry agency at SAMY Alliance, among others.

His educational background includes completing a Program with specialization in Digital Marketing from ThePowerMBA, a Specialist program in Communication and Management Techniques in Politics from Universidad Complutense de Madrid, and a B.A. in Journalism from the same university.

He is described as curious, innovative, flexible, and adaptive to change, with a practical approach that values qualities like honesty, transparency, humility, and a vocation of service.

With a passion for advising organizations on ad hoc projects and sharing knowledge as a speaker, Francisco Porras is a valuable asset in the realms of communication, marketing, and reputation management.