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Francisco Grajera
Director, agencia literaria en Editorial Planeta
Francisco Grajera is a professional with a solid financial background and vast experience in the analysis of economic feasibility and profitability of projects, combined with a creative and strategic vision.
He holds a Bachelor's degree in Business Administration, is fluent in English and German, and has an impressive track record in leading successful projects in Germany, Spain, and Latin America.
Throughout his career in multinational companies, Francisco has spearheaded strategic positioning projects for renowned brands like KIA and McDonald's, as well as business development initiatives for BMG and RTL.
With 21 years of accumulated experience, he is an expert in the Entertainment (music, film, publishing) and Advertising sectors, showcasing a deep passion for music, cinema, and literature.
Known for his self-demanding nature, rigor, curiosity, and creativity, Francisco excels in generating innovative ideas and ensuring their viability and success when implemented.
