Francis Castro

Francis Castro is a senior executive at Unilever, currently serving as the Vice President of Customer Technology.12 He is based in London, UK.2

Career at Unilever

Castro has played a significant role in Unilever's digital transformation and adoption of advanced technologies:

• He has been instrumental in implementing Decision Intelligence systems at Unilever, which have helped the company become more agile and efficient.1
• Castro has emphasized the importance of speed in business operations, stating "Speed matters. Today, speed is the currency."1
• Under his leadership, Unilever has adopted Aera Decision Cloud™ to create "a layer of Decision Intelligence" over their systems, enabling better automated decisions.1

Expertise and Impact

Francis Castro's expertise spans several areas:

• Technology Implementation: He has been at the forefront of integrating AI and Decision Intelligence into Unilever's operations.1
• Business Strategy: Castro focuses on using technology to better serve customers, optimize inventory levels, and improve stock positioning.1
• Digital Transformation: He has been involved in modernizing Unilever's technological landscape to enhance decision-making processes.13

Public Appearances

Castro has represented Unilever at various industry events:

• He spoke alongside Aera Technology's CEO, Fred Laluyaux, at a Gartner event in Barcelona, discussing the implementation and benefits of Decision Intelligence at Unilever.134
• His insights on digital transformation and technology adoption in large enterprises are often sought after at industry conferences.34

Francis Castro's LinkedIn profile can be found under the username francis-castro-885516, as mentioned in the query.