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Francine Stevens
Tourism Digital Transformation at NEOM
Francine Stevens is an accomplished professional with over 20 years of experience in fostering innovation, driving cultural shifts in global organizations, and solving business challenges.
She combines a background in performing arts with expertise in marketing, technology, people development, operations, and strategic planning to design and implement digital innovation and intrapreneurship programs.
Francine emphasizes the value of collaboration and believes in unlocking the creative potential in everyone through effective frameworks and innovative methodologies rooted in understanding human behavior.
Her educational background includes studies in Music, Voice, Performing Arts from Bop Academy Of Performing Arts, and Leadership Education from California State University - Sacramento.
Throughout her career, Francine has held key roles in renowned organizations such as NEOM, Ninety, Safe & The City Ltd., Hiscox, Plexal, and Vodafone Global Enterprise, where she has led initiatives in digital transformation, service design, innovation, marketing, and sales enablement across international markets.