St.Edward's University

National Health Equity Manager, Office of Health Equity at American Heart Association  -  American Stroke Association

Skills: Strategic Partnerships · Communication · Persuasion · Diversity & Inclusion · Diversity, Equity, Inclusion and Belonging (DEIB) · Presentations · Strategy to Execution · Organizational Development · Environmental, Social, and Governance (ESG) · Builds Relationships · Strategy

American Heart Association

National Director, Health Equity

Skills: Strategic Partnerships · Communication · Persuasion · Diversity & Inclusion · Diversity, Equity, Inclusion and Belonging (DEIB) · Presentations · Strategy to Execution · Builds Relationships · Strategy

National Health Equity Program Manager, Office of Health Equity

Skills: Strategic Partnerships · Communication · Persuasion · Diversity & Inclusion · Diversity, Equity, Inclusion and Belonging (DEIB) · Presentations · Strategy to Execution · Builds Relationships

National Strategic Alliances Manager, Multicultural Markets

Coordinated, lead and developed the women’s ministry at Fellowship Church Plano location, including promotion, programming and volunteer recruitment for weekly events serving 100-150 women,

Fellowship Church

Flavour Coordinator

Skills: Communication · Strategy to Execution · Organizational Development · Facebook Marketing · Strategy

Web/Communications

❖ Supervised and managed strategic marketing plan, social media, advertising calendar and media buys including research, planning, budgeting, coordination of campaigns and promotions for six-location dental group,
❖ Directed strategic community relationships with non-profit organizations, local Independent School Districts, Head Start programs and churches to provide support and resources and further messaging of company;
❖ Planned and lead all special events for dental group including grand openings and special patient’s appreciation gatherings and/or events,
❖ Served as representative and member for Chamber of Commerce, School Health Advisory Committees (SHAC), other local coalitions, committees and boards in advocacy and outreach efforts;
❖ Managed all collateral materials used for marketing and promotion of dental centers including special promotions, Grand Openings and any acquisition of new patients;

Smile Workshop Family Dentistry & Orthodontics

Senior Marketing Representative

❖ Implemented and managed Traveling Miles for Smiles mobile dental unit program aimed at providing accessible dental care to rural and low-income children and families thus increasing revenue to overall budget by 25%;
❖ Expanded and managed all collateral materials used for marketing and promotion of dental centers including special promotions, Grand Openings and acquisition of new patients;
❖ Supervised all personnel within Community Outreach/Relations team (23 individuals) and Mobile Unit Operations (15 individuals).
❖ Implemented, supervised and managed strategic marketing plan, advertising calendar and media buys including research, planning, budgeting, coordination of campaigns and promotions targeting Hispanic demographic;
❖ Directed strategic community relationships with non-profit organizations, local Independent School Districts, Head Start programs and churches to provide support and resources and further messaging of company;
❖ Served as representative on local coalitions, committees and boards in advocacy and outreach efforts and was elected Chair of Dallas Chip Coalition;

All Smiles Dental & Orthodontics

Director of Community Relations

❖ Managed and monitored all programs for the North Texas Affiliate including planning, budgeting, coordination, implementation, supervision and evaluation;
❖ Advised and worked in conjunction with CEO and Board of Directors to meet organizational goals and objectives through programming;
❖ Supervised National screening program and on-site program KEEP (Kidney Early Evaluation Program) Coordinator;
❖ Oversaw volunteer groups engaged in Patient Services Committees throughout 64 county Region;
❖ Managed relationships with nationally recognized councils and partners including Council of Nephrology Social Workers (CNSW) and Council of Nephrology Nurses (CNN) and End Stage Renal Disease Council 14.

National Kidney Foundation of North Texas

Director of Programs & Patient Services

❖ Developed, coordinated and implemented health strategies, programs and services to the Hispanic and African-American communities;
❖ Integrated health initiatives and strengthened collaborative efforts at the community level to ensure all external and internal constituent and partner needs were met in a seamless fashion;
❖ Oversaw and managed local volunteers and Task Forces to ensure linkage between state-level initiatives and community-based activities;
❖ Oversaw and guided volunteer committee responsible for execution of annual Festival Hispano de la Salud community event;
❖ Collaborated with counterparts in various divisions to implement strategic cause campaign plans for National campaigns as Go Red for Women, START!, Alliance for a Healthier Generation and Power to End Stroke.

Cultural Health Initiatives Director

Founded the grass-roots, volunteer driven organization in 2003 to provide education and awareness to the Hispanic community on chronic illnesses and conditions including heart disease, cancer and obesity.  
Es Mi Vida still works in the community to provide resources to free mammograms and bringing health messages to to the community.

Francesca Martinez