Francesca Helina

Francesca Helina is a professional in the equestrian industry based in Seattle, Washington.2 She was the founder of We Heart Horses, a position she held from November 2016 to June 2022, spanning a period of 5 years and 8 months.2 During her time at We Heart Horses, Helina developed a dynamic consignment e-commerce process and platform specifically tailored to the equestrian community.2

Professional Background

Helina's expertise appears to lie in marketing, social media, digital events, and advertising.4 Her educational background includes attending Seattle University.4

Equestrian Involvement

Beyond her professional role, Francesca Helina is actively involved in the equestrian world. She is listed as the owner of a horse named "Out of the Blue," which competed in the USHJA 3'6"/3'9" Green Hunter category at the 2023 Marshall & Sterling Insurance/USHJA National Championships.1 The horse, ridden by Dustin Goodwin of Portland, Oregon, took top honors in this event.1

Entrepreneurial Ventures

While specific details about We Heart Horses are limited, it appears to have been an initiative in the equestrian industry. The concept of connecting riders and facilitating the exchange of used equestrian equipment is evident in similar projects, such as "Used Horse Stuff," which aims to create a nationwide community for riders to buy and sell equipment.3 This suggests that Helina's venture may have operated in a similar space, focusing on the equestrian market's needs.