Forty Amsel

Forty Amsel is a seasoned entrepreneur with a rich background in the fashion and beauty industry.

With a Bachelor of Arts in Communication and Media Studies from Universidad Catolica Andres Bello, Forty Amsel founded and played a pivotal role at Minelli Jeans, a renowned Venezuelan apparel brand.

During their tenure at Minelli Jeans, they spearheaded numerous successful marketing and advertising campaigns, propelling the brand to the pinnacle of success in Venezuela.

Their innovative approach led to the creation of 'The Push Up Jean,' a patented technology that reshaped the denim industry and achieved remarkable success in the North American market.

In a strategic move, Forty Amsel ventured into the skincare and cosmetics sector, representing prestigious brands like Hard Candy Cosmetics and Urban Decay in Latin America.

Their expertise in market penetration and sales strategies resulted in the successful introduction of these brands in the region, coupled with the establishment of exclusive retail outlets.

Currently, Forty Amsel serves as the CEO and Co-Founder of Biobelle Cosmetics, a burgeoning skincare brand known for its cutting-edge products like Sheet Masks that have gained popularity among American consumers.