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    Folake Dosu

    Manager, CRM @ The Walt Disney Studios - Brand & Marketing Strategy - Acquisition & Lifecycle - MBA

    Folake Dosu is a seasoned professional with a diverse background in brand marketing, marketing strategy, content marketing, and more, honed through experience in the startup world and top organizations like The Walt Disney Studios.

    With a Master of Business Administration from the University of California, Berkeley, and a B.A. in Science, Technology, and Society from Stanford University, Folake brings a unique perspective to her work, enriched by studies at prestigious institutions like Oxford University.

    As the Manager of Member Growth & Retention at The Walt Disney Studios, Folake excels in audience-first, data-driven marketing strategy, campaign management, and brand development to drive CRM growth and retention.

    Passionate about inclusive content and entertainment marketing, Folake crafts premium marketing campaigns that resonate with audiences across various channels and touchpoints, demonstrating a deep understanding of customer engagement and brand positioning.

    A skilled relationship builder and collaborator, Folake thrives in cross-functional environments, engaging with stakeholders across theatrical, in-home, streaming, and synergy initiatives, as well as leading partnerships with senior leadership and external agencies.

    Outside of work, Folake indulges in creative pursuits like championing underrepresented creatives, organizing community events, and tackling crossword puzzles, all while enjoying a sweet treat at her favorite ice cream shop.

    Folake Dosu's expertise spans a wide range of areas including brand management, email marketing, event marketing, marketing activations, and communication & social media, making her a valuable asset in the marketing and entertainment industry.

    Folake Dosu
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    Location

    Los Angeles Metropolitan Area