Florent Schmahl

Florent Schmahl is the Chief of Staff at Growcer Inc., an ag-tech company focused on empowering communities to grow fresh, hyper-local produce year-round through hydroponic modular farms.13 He has a background in e-commerce and technology, having held various roles such as Founder of Comme sur le marché, Head of Growth at Shoelace, and Product Manager in predictive analytics.3 Florent grew up in the French Alps surrounded by farming, which influenced his passion for food and sustainable agriculture.1

At Growcer, Florent is responsible for overseeing revenue operations and working with the leadership team to scale the company from a cultural and strategic standpoint.1 He is dedicated to building mission-driven teams and has contributed to communities using Growcer farms to produce millions of servings of local greens across Canada.1 Additionally, he has shared insights on choosing business models for container farming and the importance of purpose-driven work environments.24