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Florent Gutierrez
Chief Marketing Officer at Team Vitality
Florent Gutierrez, known as Florent 'ElChikito' Gutierrez, is the Chief Marketing Officer at Team Vitality, a prominent esports organization. He joined Team Vitality in May 2019, bringing with him extensive experience from his previous role as the International Head of Gaming and Esports Marketing at Red Bull, where he worked from 2015 to 2019.24
In his position at Team Vitality, Gutierrez has played a crucial role in the organization's strategic expansion, particularly in emerging markets like India. He emphasized the importance of building local partnerships and developing competitive teams tailored to regional dynamics.1 Under his leadership, Team Vitality has focused on integrating content creators into their strategy, reflecting the evolving landscape of gaming and esports.1
Gutierrez's background in marketing within the gaming sector has positioned him as a key figure in promoting esports and developing innovative marketing strategies for Team Vitality, contributing to the organization's growth and visibility in the esports arena.3
