Florent Buisson

Florent Buisson is an experienced behavioral economist and experimentation expert currently serving as the Experimentation Principal at Cars.com.14 He holds a Ph.D. in behavioral economics from the Sorbonne University in Paris and has 10 years of experience in business, analytics, and behavioral science.12

Throughout his career, Buisson has held several notable positions:

1. He led experimentation and optimization efforts for a large eCommerce company.1
2. He started and led the behavioral science team for one of the largest insurance companies in the US for four years.1
3. He has published academic articles in peer-reviewed journals such as the Journal of Real Estate Research.1

Buisson is also an author, having written "Behavioral Data Analysis with R and Python" published by O'Reilly.5 He is known for his expertise in leveraging behavioral data and causal frameworks to enhance business experimentation strategies.4

His LinkedIn username is florentbuisson.3