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Firas Wahbeh
Chief Brand Officer at BEEAH GROUP | Sustainability | Brand & Marketing | Strategy & Innovation
Firas Wahbeh is the Chief Brand Officer at BEEAH Group, a leading environmental management company based in the UAE. With over 22 years of experience in marketing and communications, he specializes in integrated brand communication campaigns that drive engagement and awareness.
Wahbeh has a proven track record in developing strategic marketing initiatives and enhancing brand visibility across various platforms. His expertise encompasses diverse fields, including sustainability and innovation, which aligns with BEEAH's mission to promote environmental responsibility.
In his role, Wahbeh is instrumental in shaping the brand's identity and communicating its values effectively to stakeholders. His leadership contributes significantly to BEEAH's reputation as a pioneer in sustainable practices within the region.