Firas Ahmad

Firas Ahmad is a seasoned technology executive with more than 20 years of experience in leadership roles within startups and high-growth companies, primarily in emerging markets. His expertise spans business operations, strategy, development, and implementation, with a specific focus on financial services, media, and distributed energy. Firas currently serves as the Group CEO and Co-Founder of AzamPay and Sarafu, leading a team of over 180 employees in East Africa. He is instrumental in driving the vision, direction, and performance of these innovative platforms, revolutionizing the Tanzanian and East African sectors. Additionally, Firas played a key role in establishing AzamPesa, the leading sim-independent licensed e-money wallet in Tanzania, recognized as the fastest-growing mobile payments platform in the country.