Fiorella Portella

Fiorella Montoya Portella is the Sustainability and Corporate Affairs Manager at Casaideas, a Latin American retail company that specializes in home decor and household items. In her role, she leads the company's sustainability strategy and initiatives.13

Some key aspects of Fiorella's work and responsibilities include:

Sustainability Strategy

Fiorella oversees Casaideas' sustainability strategy, which was launched in late 2021. This strategy is built on three main pillars:

1. "Casaideas Contigo" (Casaideas With You) - Focuses on interactions with stakeholders like employees, customers, community, and suppliers.

2. "Casaideas Transparente" (Transparent Casaideas) - Covers comprehensive and transparent business management.

3. "Casaideas Consciente" (Conscious Casaideas) - Addresses environmental management and conscious business practices.1

Environmental Initiatives

Under Fiorella's leadership, Casaideas has implemented several environmental initiatives:

• A redesign plan that considers product concepts and packaging to minimize environmental impact.
• Efforts to design products with longer lifespans and less harmful materials.
• Optimization of production processes and promotion of certifications for responsible practices.1

Corporate Culture

Fiorella has helped develop an organizational culture program to disseminate the concept of sustainability throughout the company. In 2022, they achieved their goal of training 80% of corporate employees on sustainability across all countries where Casaideas operates.1

Reporting and Transparency

She is involved in the company's sustainability reporting efforts. Casaideas publishes annual sustainability reports that detail their economic, social, and environmental performance.2

Fiorella Montoya Portella's work at Casaideas demonstrates a commitment to integrating sustainability into all aspects of the company's operations and culture, from product design to employee training and stakeholder engagement.