Fiona Taylor

Fiona Taylor is a Principal at ZS, a global professional services firm specializing in healthcare and life sciences consulting.12 She leads ZS's global qualitative expertise center, where she enables teams and clients to uncover deep insights through innovative and traditional qualitative research methodologies.1

Professional Experience

Fiona has over 12 years of experience as a management consultant in sales and marketing, with a specialization in healthcare and market research.1 She joined ZS in 2007 and has held various roles within the company.1 Prior to her current position, she spent five years as the oncology marketing lead for ZS's largest pharmaceutical client in Europe.1

Expertise

Fiona's expertise includes:

• Qualitative research methodologies
• Patient market research
• Oncology market insights
• Customer insights in healthcare

She established ZS's suite of patient market research methodologies called Patient 365.1 Fiona has extensive experience in the oncology market, including breast and lung cancer, melanoma, hematological malignancies, and many other tumor sites.1

Education

Fiona holds a Bachelor of Science with honors in biochemistry, biology, and economics from the University of Toronto.1

Recent Developments

In September 2022, Fiona announced that she was starting a new position as Principal at ZS3, which likely refers to her current role leading the global qualitative research practice.

Fiona is also recognized as an Agenda Contributor for the World Economic Forum, further highlighting her expertise in healthcare systems.4