Fiona Salmon

Fiona Salmon is the Managing Director at Mantis, a company focused on brand safety and contextual advertising solutions. She began her role on June 17, 2024, and is responsible for driving growth across the UK and Europe while overseeing business development initiatives.345

With over 20 years of experience in the media industry, Fiona specializes in first-party data strategies, data monetization, carbon reduction, digital innovation, and data-driven marketing. Her previous roles include significant positions at major media organizations such as Trinity Mirror, Bauer, and News International, where she has successfully launched new technology platforms to the UK market.15 Fiona is recognized for her strategic vision and ability to cultivate long-standing relationships with media agencies and brands.1

Her academic background includes education at University College London (UCL) and she is based in the United Kingdom.2