Fiona Matthews

Fiona Matthews is the Managing Director of Applegreen in the Republic of Ireland.12 She joined Applegreen in October 2019 as Commercial Director for the Republic of Ireland business and was promoted to Managing Director in April 2021.4

Prior to joining Applegreen, Matthews worked at Walt Disney Company as head of integrated retail in Ireland.1 She also has experience with Kepak Convenience Foods in Europe and Glanbia, where she participated in their graduate programme.14

Matthews has a background in retail, having grown up in a family-run retail business.1 She holds a strong focus on customer experience and brand management, which she applies to her role at Applegreen.12

Under her leadership, Applegreen has continued to expand and innovate. The company now operates 620 sites across Ireland, the UK, and the USA, employing 14,000 people globally.2 Matthews has overseen initiatives such as the launch of Applegreen's new coffee brand, Braeburn, and partnerships with other brands like M&S Food.3

In 2024, Matthews won the CEO of the Year award at the IMAGE PwC Businesswoman of the Year Awards, recognizing her leadership skills and impact on the business.4