Fiona Freund

Fiona Freund is a London-based photographer and art director who is best known for creating the #MotherWorks project.12 As the founder of #MotherWorks, Freund has developed a photographic exhibition that celebrates the duality of working mothers' lives, showcasing their ability to balance professional responsibilities with childcare.1

Professional Background

Freund has an extensive background in photography, with experience in various genres:

• Fashion and Celebrity Photography: She has worked on fashion shoots and captured portraits of celebrities.
• Corporate Photography: Freund is also the creator of #corporatequeer, indicating her involvement in corporate-themed photography projects.2

#MotherWorks Project

The #MotherWorks project is Freund's most notable work, which includes:

• A photographic exhibition
• A campaign
• A book

The project aims to illustrate and celebrate the lives of working mothers across various professions and backgrounds.13 Freund photographed nearly 60 working mothers, including those in C-suite positions, teachers, retail staff, and Members of Parliament.3

Recognition and Exhibitions

#MotherWorks has gained significant recognition:

• Exhibited at the House of Commons for International Women's Day 2020
• Featured in the Royal Photographic Society's 100 Heroines exhibition
• Included in The London Design Trail
• Hosted by major companies such as Marsh, Lockton, and Clyde & Co1

Additional Roles

Beyond her photography work, Freund is also:

• Co-founder of @mothersmoi, likely related to her work with working mothers2
• A freelance curator and exhibition installer4

Fiona Freund's work, particularly through #MotherWorks, focuses on highlighting the challenges and achievements of working mothers, aiming to increase their representation and recognition in the workplace.1