Fiona Ford

Fiona Ford is an accomplished Senior Director with a track record of enhancing brands' SEM presence and driving mobile app acquisition and strategy.

With a foundation in Search, Fiona has expanded her expertise to lead multi-channel initiatives, foster creative solutions for clients, and provide specialized mobile app knowledge.

In her role as co-chair of the dentsu Centre of Excellence Ideas Council, she spearheads the promotion of Design Thinking methodologies network-wide.

Fiona is an integral member of the dentsu Innovation Initiative US leadership team, actively scouting and assessing new startups for integration into dentsu ventures.

She holds a Bachelor of Science (BSc) degree in Psychology from the University of Exeter.

Fiona's professional journey includes key positions such as Group Account Director at AKQA, Director of Growth & Strategic Partnerships at Dualistic Unity, and Senior Director roles at iProspect and Fetch among others.

Her diverse experience encompasses programmatic advertising, search strategy, digital and mobile marketing, and account management.

Fiona also previously honed her leadership and coaching skills as a Boxing Coach at Chimosa - Zendo Management GmbH.