Filip Merdic

Growth

Filip Merdic is an accomplished growth marketer with a strong background in leveraging online advertising platforms to drive customer growth and revenue. His expertise lies in growth systems and human psychology, allowing him to create effective marketing strategies.

Currently serving as the Director of Growth Marketing at Kettle and Fire, a leading bone broth brand globally, Filip manages substantial monthly budgets for online advertising campaigns. He oversees campaign performance analysis, budget allocation based on performance metrics, resource allocation within his team, and team building to drive channel and business growth.

Filip Merdic holds a degree in Music Pedagogy from the University of Zagreb, showcasing his diverse educational background.

His professional journey includes roles such as Co-Founder at Football Supplements, Chief Operating Officer at Kangaroo agency, VP of Growth at First Day, and various positions at Kettle & Fire, including Director of Growth, Performance Marketing Manager, Paid Acquisition specialist, and Facebook ads manager. Additionally, he has experience as a Managing Director at Facevertising10x, a Freelance Facebook advertiser in a self-employed capacity, and a CBO at FSB Racing Team.