Ken Michelini is a successful advertising expert and managing partner at Result Advertising and BTW Associates. With extensive knowledge of accountable advertising models and brand positioning creative, Ken has become a go-to Agency of Record for brands that prioritize direct marketing, direct response, and attribution best practices. Additionally, Ken specializes in media strategy, remnant TV/Radio buying, creative strategy/production, and campaign development/execution - an impressive array of skills that showcase his expertise.

Ken has worked with various media, trading desks, production, and data teams to develop comprehensive advertising campaigns that meet and exceed his clients' expectations. His ability to set up goals and events in GA, optimize funnels, and clean up databases have helped him successfully deliver his vision to clients. Ken's skills also extend to digital marketing, attribution, and brand response campaign execution, making him the perfect fit for businesses that want all-around advertising expertise.

Ken has worked with notable clients such as Optima Tax Relief, Groupon, Reverse One (a Quicken Loans Company), and Freedom Debt.com, among others. His past experience as the President of the Direct Marketing Association of Detroit shows his dedication to the field and his commitment to improving the industry.

And it's not all just business for Ken; he has a unique personal story that sets him apart from other professionals. At one time, Ken was a piano performance jazz major at the University of Miami, and even rode his bicycle for 3800 miles across the country from Vancouver to Maine to raise awareness and revenue for Vail's community recycling program.

Overall, Ken's impressive background and expertise make him an incredible asset to any company looking to improve their advertising strategies.