Sally Coldham is an accomplished Industrial Designer and founder of Airloom. She holds a Bachelor of Design (Honours) and a Bachelor's Degree in Industrial and Product Design from Swinburne University of Technology as well as a Bachelor of Arts in Art History, Criticism and Conservation & Italian from University of Melbourne. Sally has also studied Product Development Project at Aalto-yliopisto and participated in an international exchange program at Swinburne at Fachhochschule Hildesheim/Holzminden/Göttingen.

Sally's experience includes working as an industrial designer and account manager at Popcorn Displays, as an Industrial Designer at Salt & Pepper, and as a producer at Everyhow. However, Sally's main focus is Airloom, which she founded after experiencing the complex and overwhelming process of dealing with legal jargon and red tape after the loss of her mother. Her passion for design and desire to make life easier for others drove her to create Airloom.

Airloom is a platform that helps people deal with the legal and financial aspects of death in their family. Sally's design expertise, combined with her personal experiences, has allowed her to create a service that takes the stress out of a difficult and often confusing process. Her dedication to her work and her empathetic approach to her clients makes her a sought-after designer, entrepreneur, and leader in her community.