Laio Santos is a Brazilian entrepreneur and finance expert, currently serving as the head of Rico.com.vc. He began his career as a beta tester and computer technician before discovering a passion for piloting airplanes during his teenage years. After an eye-opening trip abroad, Santos pursued a degree in economics and was eventually hired by XP Investimentos as a Project Analyst. Over the course of the next decade, he filled a range of roles at XP, including Trader, Head of Middle Office and Ombudsman, and Head of Customer Service. Santos' commitment to building and inspiring teams with a focus on exceeding customer expectations led to his appointment to Rico.com.vc, where he is carrying out his biggest mission yet: breaking down the taboo that investing is difficult and only for few people. His goal is to promote financial education and help more Brazilians achieve financial freedom through smart investments. Santos is an inspiration to young people looking to take control of their career and make a positive impact in the world.